You may ask, "Why do we use that phrase to describe our product?"  What other gift can you give to an unsaved, first-time visitor which will be used on a daily basis, is indispensable and will continue to promote, in detail, the ministries of your church for a period of 4 - 5 years.  Add to that the fact that this product can be provided at absolutely no cost to your church and we think you will see why we call it that.